But this doesn’t affect the best Internet entrepreneurs. It only hurts the one-hit wonders. In fact, it is what separates the top sellers from the struggling sellers.
Most of the struggling sellers rely entirely on the information they get from ebooks.
The best entrepreneurs know that you must be able to conduct your own analysis if you
want to stay on the top. Books and courses can help you get there, but ultimately, you
must learn how to conduct your own research.
Now, you can spend hundreds of hours and dollars researching this for yourself. Or you
can purchase a service that does this for you.
Or, if you’re looking to start your business on a shoe-string budget like most sellers, you
can simply use the top-seller’s example.
You don’t have to fight that battle. In today’s lesson, I am going to show you one way you
can do this: reverse engineering.
Start by going to Ebay.com and searching for something you personally sell in your store.
For example, if you sell stereos, search for “stereo.”
Take your list of results and use it to find successful sellers. Look for powersellers, sellers
with stores, sellers with large inventories, and sellers with a lot of positive feedback.
Look at these sellers and try to determine the exact methods they use to make sales: Do
they use templates?--If so, how are they constructed? Do they use a lot of pictures? Do
they use ad copy?
What words did they use in the title? Is there a subtitle? Is it featured? Is it bold? What
date and time did they list it? Is it part of a dutch auction?
Does the seller own an Ebay store?--If so, how is that store arranged?
Does the seller get the majority of her auction traffic from Ebay or does she advertise
How many items are in the seller's inventory? What price ranges do her auctions span?
How do her prices compare to yours?
Does she purchase her inventory from another Ebay seller?--If so, can you also use that
seller to stock your inventory?
There are dozens of questions you can ask and corresponding answers for all of them.
You must determine what you need to ask--and then use the reverse engineering method
to answer it.